Huawei announces partnership with photography experts Leica

A new partnership between Leica and Huawei aims to take mobile photography to the next level.

Engadget noted that it is not known if the camera maker will supply lenses for the Chinese cellphone manufacturer, or help them design their phone cameras.

After carefully reporting on all the various device announcements and demos at MWC 2016, like the Samsung Galaxy S7, LG G5 and Xiaomi Mi 5, to name a few, we can safely say that mobile photography is a big buzzword this year.

At the CP+ camera event in Japan this week, Chinese smartphone manufacturer Huawei and German camera company Leica announced that they were forming a long-term partnership to work on mobile photography together.

"We, Huawei, take the utmost pride in exceptional quality and Leica is in a class of its own in its sector".

Leica, on the other hand, has a venerable lineage on its side - founded in 1846, the German company has always been the standard in the photography field, and has been the camera of choice for "prominent photographers and emerging new talent around the world".

A Huawei spokesman said the company started collaborating with Leica Camera more than a year ago to address the premium segment of the smartphone industry.

No word yet on what types of products we might see created from this alliance, but from Kaltner's words, it appears that Leica will be providing its optical technologies for use in future Huawei phones. Leica's primary tech collaborator has always been Panasonic where Panasonic's cameras have been marked with a red dot (representing Leica) and are sold for higher prices.

The press release, according to Android Authority, has revealed that Leica and Huawei will cooperate with each other on "research and development, co-engineering, design, user experience, marketing and retail distribution". And today, in combination with innovative technologies, Leica products continue to guarantee better pictures in all situations in the worlds of visualisation and perception. However, neither company has disclosed any specifics about the new agreement.

Source: Huawei announces partnership with photography experts Leica