Google's $149 Nik Collection photo editing software now free

While Snapseed is a simple, but powerful tool for regular users to modify images on mobile, Nik Collection is geared towards professionals and enthusiasts. Now, the price has dropped even more, right down to zero.

Moreover, customers who have already bought the Nik Collection during 2016, will automatically receive a refund in the coming days, said Google On Thursday, adding that the company wants to provide everyone with photo editing tools, that are mostly used by professionals.

Google new bonanza for skilled photographers tools worth $149 available for free for Photo Lovers: Google flash news and a very good news for skilled photographers. The cost of its Nik Collection - a set of seven desktop plug-ins - will now be free, reports The Verge.

Google will instead concentrate on developing the mobile photo editing software like Snapseed and of course Google Photos.

So is Google altruistic, or is this a sign that the Nik Collection was not bringing in as much revenue as the company hoped it would?

Google acquired the software back in September 2012 and started selling a discounted version of the entire suite for the low price of $150 (originally valued at $500).

Google says that the plug-ins bestow a great range of photo-editing abilities to their users. The toolbag includes vintage camera filters, black-and-white controls, HDR effects, noise reduction, color correction, color enhancement, and sharpening.

In November a year ago, Google also announced that it bought Fly Labs, the company behind several iOS apps for video editing.

As for Google, they weren't hesitant when they killed off known programs such as Picasa, and since smartphones are showing forthcoming growth, it wouldn't come as a surprise to Google bringing resources into Snapseed and Google Photos situating to which is developed by Nik.

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Source: Google's $149 Nik Collection photo editing software now free