, Last Updated: 1:01 PM ET
Advanced features found in the new iPhone 7 camera are designed to take mobile photography to new heights, but in hopes of taking it even higher, ExoLens is launching ExoLens PRO and ExoLens PRIME, two new lines of external lenses, each targeting a different consumer with products rolling out starting this December.
"We are very excited to launch the high-performance ranges of PRO and PRIME iPhone lenses," says John Fellowes, Chief Executive Officer of Fellowes Brands, which acquired ExoLens in 2014. "The new product lines signify an expanded brand strategy for ExoLens, which will now reach mobile photographers of all levels."
ExoLens PRO
The PRO line will hit the market first, starting with the high-performance ExoLens PRO Wide-Angle and PRO Telephoto Kits for iPhone 7, incorporating technologies created by Zeiss and which are currently used in high-end DSLR lenses.
The ExoLens PRO Wide-Angle kit features a ZEISS Mutar 0.6x Asph T* Wide-Angle lens designed to provide a very crisp edge to edge contrast with virtually no distortion at all – something unattainable from a standard phone lens. The kit will retail for US $199.99 and expected to be available in December.
The PRO Telephoto kit, also with optics by Zeiss, features a ZEISS Mutar 2.0x Asph T* Telephoto lens. This kit offers photographers a narrow depth of field to add a beautiful bokeh (purposeful and deliberate blur) to your photos' background while adding more focus or attention to the main subject. According to ExoLens, "The focal length of the telephoto allows the contours of the face to appear more natural and realistic, making this kit ideal for portraiture or capturing events." This kit will also be available in December and will retail for US $249.99.
To complete the trio of the forthcoming PRO line is the ExoLens Pro Macro-Zoom Kit, again with optics by ZEISS. It features the ZEISS Vario-Proxar 40-80 T* macro-zoom lens, with a variable focal length of 40 to 80 mm.
This lens is interesting in that it works in combination with your iPhone's internal camera. Surprisingly, turning the ring on the lens for adjustment will not actually change the field of view as one expects.
Product Developer Vladan Blahnik from ZEISS best explains.
"Instead…the ring functions much like a manual focus with which different planes can be set. If photographers want to shoot objects that are three to five centimeters away, they turn the ring to the right as far as it will go, and to the left for objects that are five to eight centimeters away," adding, "This allows users to capture objects measuring three to twelve centimetres filling the complete field of view and capture astonishing details beyond what is visible to the human eye to put you impossibly close to the subject."
The ExoLens Macro-Zoom kit will retail for US$199.99 and expected to be available in January 2017.
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All PRO Kits will come with an ExoLens Edge mount made from new machined aluminum and features an integrated cold shoe accessory mount (compatible with some accessories such as external video light) and a key ring loop.
In addition to the iPhone 7, all three kits above will also be available for the iPhone 6/6s and iPhone 6 Plus/6s Plus users.
ExoLens PRIME
And finally, the ExoLens PRIME line. This line will also include three lens kits; the Wide-Angle 0.6X, the Telephoto 2X and the Super Wide-Angle/Macro Combo. While no extensive detail is currently available on these kits, the company says that this line is intended for photographers looking to create unique, artistic and candid snapshots and is designed to allow for, "artistic expression and non-technical social sharing to step up your iPhone photography and videography game."
The Prime product line is expected to be available in the first quarter of 2017.
Source: Enhance iPhone 7 photography with ExoLens PRO, PRIME lenses
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