Credit Suisse's analysis indicates that monetization of Instagram is accelerating. Other near-term growth drivers include Premium Video and Dynamic Product ads.
The firm believes that mobile ad revenue continues to be a near-term growth driver for Facebook. Credit Suisse analysts forecast that first quarter mobile ad revenue will grow 78 percent year over year versus just 3 percent on desktop.
Credit Suisse expects mobile ad revenue to account for 82 percent of total ad revenue for the first quarter of 2016. The firm maintained its outperform rating and slightly raised its price target from $140 to $142.
Source: Credit Suisse: Instagram ads = billions for Facebook
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