Huawei and Leica tie up, promise to improve smartphone photography

It depicts high quality German engineering and is a masterpiece of designing. So together with the Chinese phone giant, they are teaming up for a long term tech partnership with the goal to reinvent how smartphone photography is right now.

It's now uncertain what Huawei device will see the launch of the first Leica camera technology. If you want to see a review of their Leica Q, along with a bunch of attractive photography, check out this review.

Given Huawei's growing popularity and Leica's legendary status as a luxury brand, this partnership presents an excellent opportunity for both companies to strengthen brand awareness and benefit from each other's areas of expertise.

The partnership will span "research and development, design, co-engineering, user experience, marketing and retail distribution", but more granular details will be made known at a later date. Yu said that "Huawei take the utmost pride in exceptional quality and Leica is in a class of its own s ector". On Thursday, the Chinese cellphone manufacturer and the German camera brand announced a groundbreaking collaboration that features "shared premium ambitions and spirit" that the two hope will "create a powerhouse in the reinvention of smartphone photography". For more than 100 years, the premium iconic camera maker has been making lightweight cameras favored by street photographer pioneers and world-class optical lenses, satisfying the interests of its community.

Your smartphone is already giving your DSLR a run for its money (just ask the folks behind March's issue of Bon Appetit magazine), and now, a new partnership between Huawei and Leica may be taking mobile photography to the next level. In addition to innovative strength and premium standards, our two companies are united by the commitment to uncompromising quality. The company operates branch offices in China, England, France, Japan, Singapore, Switzerland, South Korea, Italy, Australia and the USA.

The c ompanies aren't actually introducing any new products right now.

Manchester United vs MidtjyllandUnited were awarded another penalty in the 87th minute when Memphis went for a shot that hit defender Kian Hansen on the arm. But Rashford was on hand to slot in a close-range finish from Guillermo Varela's cross and complete a remarkable debut.

Source: Huawei and Leica tie up, promise to improve smartphone photography