The app distinguishes itself from other photography apps on the market by aiming to help users capture one-second moments in motion. The word "Swing" in the app's name describes the motion that is used to control the animation of the photos with a finger or the motion of a phone.
While there are many GIF-like image creators available, it's significant that Polaroid's iconic brand name is attached to this all-new app. Just as Polaroid was once famed for helping people instantly capture moments through photography, this app introduces a new way for young photographers to capture memories in a way that's completely different from what's currently offered by Instagram or Snapchat.
Source: Living Photography Apps
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